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Reviewed: Follow-up: New Logo and Identity for Gimlet Media by Grand Army

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“A Collage Education”

Follow-up: New Logo and Identity for Gimlet Media by Grand Army

Established in 2014, Gimlet Media is a narrative podcasting company based in Brooklyn, NY. Its podcasts genres range from documentaries to scripted to history to journalism to culture while also working with brands like Adobe, Lyft, Mastercard, Nike, Reebok, and Squarespace through Gimlet Creative, the company's branded podcast division. In February, Gimlet Media was acquired by Spotify and recently introduced a new identity -- their logo was Spotted on June -- designed by New York, NY-based Grand Army.

GrandArmy worked with Gimlet to establish a brand positioning, logo, and visual identity system, designed to weave together the full suite of Gimlet podcasts into one ever-expanding tapestry.

Grand Army project page

Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Brand positioning.
Built on a robust wordmark informed by letterpress broadsides and vintage newspaper headlines, the identity brings Gimlet's catalogue to life with a visual language driven by narrative collage. Found images, illustration, and brightly colored scraps of paper pile atop each other to reflect Gimlet's stories: layers of edits, snapshots, moments, revisions, works in progress.

Grand Army project page

Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Typography references.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Logo, before and after, reminder.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Logo with image.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Logo and monogram.

The old logo, in Lineto Circular, was nice because it was in Lineto Circular but, other than that, it literally had nothing else going on, lacking any distinctive or memorable feature. The new logo in a condensed sans serif that emulates broadsheet woodtype has a bolder and more purposeful presence. The underline, while not amazingly creative, provides just enough "flair" to dress up the wordmark and establish a somewhat recognizable element to it. It's not the most exciting of logos but it looks good, it stands out, and is well executed.

Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Variation matrix for animation.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Logo animation.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Guidelines.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Business cards.

Not much in terms of business-side applications other than, well, business cards, but I do like the big use of the logo in the back. I'm not sure about the broad color palette -- meaning, do they really need that many colors? -- and the front of the card takes minimalism a little too far. The highlight of the project, though, and where things start to gel together is the podcast artwork...

Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Collage scraps.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Finished compositions and collage elements.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
More scraps, plus hands.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Sample podcast covers.

The zine-like aesthetic of the collages give the podcasts a kind of raw, real vibe that provides a nice contrast to the common illustrative-slash-naive graphics of podcast covers. The density of both the logo and monogram stand out very well from the big visual punch of the collages and the grainy, halftone-y look makes the podcasts look like they have been around for a long time, almost like vintage covers of classic books.

Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Banners.
Follow-up: New Logo and Identity for Gimlet Media by Grand Army
Podcast player graphics.

The logo and collages come together nicely in covers, show players, and banner ads with the help of Marr Sans and Akzidenz Grotesk Extended providing a good contrast of new and old with Marr Sans having enough personality to be a recognizable element as users are browsing through podcast options. Overall, this shines where it needs to, and the logo provides a strong punctuation to the fun, attractive artwork.

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dreadhead
5 hours ago
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Vancouver Island, Canada
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Up and Up

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Daehyuk Im

Daehyuk Im

Daehyuk Im

Photos by Daehyuk Im of the Coney Island amusement rides and other structures, framed against the sky. Looking back through some photos I’ve taken of various amusement rides, this is also my favorite way of capturing them. (via moss & fog)

Tags: Daehyuk Im   photography
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dreadhead
5 hours ago
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Vancouver Island, Canada
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My First Prescription

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My First Prescription

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dreadhead
5 hours ago
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Vancouver Island, Canada
3 hours ago
بهترین روش و راههای کسب درآمد این است که کسب و کار خودتان را ایجاد کنید و به سود برسید https://keramatzade.com/Ways-to-make-money
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This Photographer’s Passport Photo Shoots Are… Different

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Photographer Max Siedentopf has a new project that examines one of the most boring types of photography: the passport photo. The series shows that even though passport photos need to be boring, the photo shoots themselves don’t.

Official passport photo requirements are extremely restrictive and specify the exact framing (centered with the subject facing straight on), lighting (a clear background with no shadow), and facial expression (no smiling).

“It seems almost impossible for any kind of self-expression,” Siedentopf says. His project, titled Passport Photos, “tries to challenge these official rules by testing all the things you could be doing while you are taking your official document photo.”

And indeed, there are a lot of things you could be doing…

Siedentopf actually didn’t tell his subjects that the photo shoot they were agreeing to was anything other than an ordinary passport shoot.

“They thought they were just there to take a normal passport photo,” Siedentopf tells Fast Company. “Some were pleasantly surprised, some slightly confused, and a few were left very disturbed.”

You can find more of Siedentopf’s work on his website.

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dreadhead
6 hours ago
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Vancouver Island, Canada
3 hours ago
آنتونی رابینز مربی افسانه ای و استثنایی، زندگی نامه و کتاب ها https://keramatzade.com/Anthony-Robbins,-a-legendary-and-exceptional-trainer,-biographies-and-books
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Stolen Pride

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Follow @lamebook on instagram for more content!

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dreadhead
8 hours ago
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Vancouver Island, Canada
3 hours ago
کمبود عزت نفس در بزرگسالان می‌تواند باعث افزایش احتمال بروز اختلالات روانی می شود . https://keramatzade.com/The-ways-to-increase-self-esteem-in-adults
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Toronto cop who killed teen granted day parole after less than 2 years behind bars

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Toronto James Forcillo arrival at trial

The Parole Board of Canada has granted day-parole privileges to James Forcillo, the Toronto police officer convicted in the shooting death of Sammy Yatim.

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dreadhead
8 hours ago
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Vancouver Island, Canada
3 hours ago
با جملات موفقیت که می توانید به روحیه و نشاط و اعتماد به نفس برسید. تکرار مداوم جملات موفقیت شما را به ثروت و موفقیت پی در پی و مداوم می رساند. https://keramatzade.com/Extremely-successful-and-motivational-sentences
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